Of course there's no magic formula to being a DJ but an intrinsic love of dancing is a definite prerequisite. Always be wary of DJ's who don't dance, I say. Sally Cinnamon sure can dance and she's good at turning standing-theres and sitting-downers into dancers too. That's what it's all about after all. That's the skill that sets her apart. She makes you want to put on your red shoes and dance the blues or perhaps even the night itself away. Either way it's infectious, contagious and very often glorious.
Her earliest adventures were journeys to the centre of Dublin town to as many music stores she could drag her minders and mentors to. Her search for something she had heard that nobody else had or cared about having became her calling. It wasn't an obsession, more a vocation. She searched relentlessly but chose carefully, another useful gift. She drifted towards Northern Soul yet always ventured further out in every direction. If there's a common thread, it's made of a funkily coloured stitching. She's not one for boundaries, limits and suchlike. She made her vows early & the deal was sealed well before she left school. Music was her light and her guide. There are still records in her bag from those early days and pretty rocking ones too. The bar was set rather high from the start you see. Perhaps taste is something you are born with after all. She makes up her own rules as regards what qualifies as a quality groove. She's just someone who knows. That's what makes her sets so exciting and compelling. There's no one style or era or place of origin, just a crystal clear devotion to the groove.
That devotion is in rude health right now. Here's a true believer and hero on the ground everyone. There ought to be an imminent lift-off so people get ready. Sally Cinnamon's on the up.
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